MKT 233 Chapter : Module 08 Assignment.docx
Document Summary
The product that i have decided to write about is the lancer evolution. Lancer evolution is a powerful car manufactured by mitsubishi. I have chosen this product because it is my favorite car and i have owned one in the past. I could use someone in nascar such as jeff gordon or other popular names within the sport. This celebrity would be perfect for a car product, as they could also be seen as an expert when dealing with cars. This connection could be extremely great when proving credibility within the advertisement. On top of the credibility, this celebrity would be able to prove trustworthiness and expertise within the advertisement. One disadvantage would be that many older consumers would not be very influenced by the use of this celebrity. Another source i would use would be the ceo of mitsubishi. I believe incorporating the ceo within the ad can be very personable to the audience.
