Textbook Notes (368,449)
United States (206,047)
Marketing (7)
MKT 233 (7)
Chupp (7)
Chapter

Module 08 Assignment.docx

2 Pages
66 Views
Unlock Document

Department
Marketing
Course
MKT 233
Professor
Chupp
Semester
Fall

Description
The product that I have decided to write about is the Lancer EvolutionThe Lancer Evolution is a powerful car manufactured by MitsubishiI have chosen this product because it is my favorite car and I have owned one in the pastThe first source I would use would be a celebrityI could use someone in NASCAR such as Jeff Gordon or other popular names within the sportThis celebrity would be perfect for a car product as they could also be seen as an expert when dealing with carsThis connection could be extremely great when proving credibility within the advertisementOn top of the credibility this celebrity would be able to prove trustworthiness and expertise within the advertisementOne disadvantage would be that many older consumers would not be very influenced by the use of this celebrityAnother source I would use would be the CEO of MitsubishiI believe incorporating th
More Less

Related notes for MKT 233

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit