PSYC 250 Lecture Notes - Lecture 5: Product Placement, Guerrilla Marketing, Little Albert Experiment
21 Aug 2018
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Advertising: connects with cognitive psychology and social psychology. Advertisers want to capture us. take the disinterested person and grab us and change our minds. they have to get our attention, and then switch us to a person who wants to buy the product. They are asking us to change our behaviour. Can get people to buy things they cant even afford. source credibility: whats the source, where did you see it, do you trust it? source credibility counts for a lot. thats why we have celebrity endorsements. Sometimes its not even about buying it now, but for the future. little by little, they keep exposing you to ads, so when the day comes, you will remember that brand. successful people, constantly following up, how you present yourself. Social psychology is involved because we are looking about how we are affected by the group.
