P R 220 Chapter Notes - Chapter 12: Crisis Communication, Ingratiation, Scapegoating

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Contingency theory : a theory that proposes that the best course of action in any situation depends on the specifics of the situation. Pure advocacy : stance in issues management in which a pr practitioner firmly pleads an organization"s case without compromise. Pure accommodative : stance in issue management in which a. Issues management : systematic process whereby organizations work to identify and resolve issues before they become crises. 7 step process for proactive issues management: Responsible supply chain management : careful monitoring of product production and distribution to ensure that generally high ethical standards of social and environmental responsibility are maintained. Organization crisis : a major threat to an organization"s operations or reputation. Scapegoating : blaming an outside person or organization for a crisis. Apology : act of taking responsibility for an issue or crisis and seeking forgiveness or understanding.