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Textbook Notes at Iowa State University

P R 301 Chapter Notes - Chapter 18: Content Validity, Face Validity, Level Of Measurement
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Ch 18: Measuring Instruments Measuring Instruments Reliability degr...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 17: Sampling Frame, Sample Size Determination, Cluster Sampling
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Sampling Population Target population is identified by the research...

Public Relations
P R 301
A. King
P R 301 Chapter 16: Empirical Research: Survey Research
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Empirical Research: Survey Research Research Considerations the res...

Public Relations
P R 301
A. King
P R 301 Chapter 15: Handling Qualitative Findings
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Handling Qualitative Findings Handling qualitative data Rougher les...

Public Relations
P R 301
A. King
P R 301 Chapter 14: How Qualitative Research can Enhance Quantitative Research
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How Qualitative Research can Enhance Quantitative Research Precedin...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 13: Apperception
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Other Qualitative Methods - Additional qualitative research methods...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 12: Focus Group, Usability
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Interviews - Best uses - More rich answers than are possible from a...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 11: Content Analysis
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Content Analysis Use of content analysis Knowing content characteri...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 10: Focus Group, Internet Forum
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Focus Groups Best uses of focus groups They are often misused Often...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 9: Copy Testing, Vise
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Uses of Qualitative Research Qualitative Research About understandi...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 8: American Advertising Federation, Adweek, Advertising Age
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Useful Resources Resource overview Three resources of helpful resou...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 7: Bounce Rate, Web Analytics, Search Engine Marketing
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Online Resources Pay-per-click advertising: a sponsor buys a ...

Public Relations
P R 301
A. King
P R 301 Chapter 6: Syndicated Research
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6: Syndicated Research Types of Syndicated Research Not single spon...

Public Relations
P R 301
A. King
P R 301 Chapter 5: Introduction to Secondary Research
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Ch 5: Introduction of Secondary Research Secondary vs. Primary Most...

Public Relations
P R 301
A. King
P R 301 Chapter Notes - Chapter 4: Deductive Reasoning, External Validity, Inductive Reasoning
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Ch 4: Designing Research Methods vs. methodology Research method: s...

Public Relations
P R 301
A. King

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