SPH-C 213 Chapter Notes - Chapter 10: United States Olympic Committee, Elevator Pitch, Fact Sheet
Document Summary
Gail dent associate director of public and media relations for the ncaa. Experience is very important to getting your first job in sports. First cold called an nfl exec and she recommended her a job at uk. Then worked at uk for 10 years then moved to us olympic committee. Thinks digital media are super important to her career. Lack of diversity in sports is her biggest challenge. Have a good 30 second elevator pitch most employers want to see that you have initiative . The main pr tool consists of all the social media outlets available. Public perception is paramount because the public image of a sport entity can influence product sales, ticket sales, media coverage and organizational policies. Psg player controversy, player said homophobic slur on social media and sent a negative image about the team. Australian olympic swimmers posting pics in a gun shop and were then banned from using social media during the olympics.
