MKTG 380 Chapter Notes - Chapter 2: Arab Spring, Foreign Exchange Market, Business Ethics
Document Summary
Consumer product safety commission (cpsc): protects the public from potentially hazardous products. Through regulation and testing programs, the cpsc helps fi(cid:396)(cid:373)s (cid:373)ake su(cid:396)e thei(cid:396) p(cid:396)odu(cid:272)ts (cid:449)o(cid:374)"t ha(cid:396)(cid:373) customers. Environmental protection agency (epa): develops and enforces regulations aimed at protecting the environment. Such regulations have a major impact on the materials and processes that manufacturers use in their products and thus on the ability of companies to develop products. Federal communications commission (fcc): regulates telephone, radio, tv and more recently the use of the internet. Fcc regulations directly affect the marketing activities of companies in the communications industries, and have indirect effects on all firms that use these media. Federal trade commission (ftc): enforces laws, primarily through fines, against deceptive advertising and product labeling regulations. Food and drug administration (fda): enforces laws and regulations on foods, drugs, cosmetics, and veterinary products. Fda approval is required before marketers can introduce many products to the market.
