MKTG 380 Chapter Notes - Chapter 14: Marketing Buzz, Social Media Marketing, Sales
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14: promotion ii: social media marketing, direct/ database. Ambient advertising: ad(cid:448)e(cid:396)tisi(cid:374)g pla(cid:272)ed (cid:449)he(cid:396)e ad(cid:448)e(cid:396)tisi(cid:374)g is(cid:374)"t (cid:374)o(cid:396)(cid:373)ally o(cid:396) has(cid:374)"t e(cid:448)e(cid:396) (cid:271)ee(cid:374) see(cid:374). Approach: the first step of the actual sales presentation in which the salesperson tries to learn more a(cid:271)out the (cid:272)usto(cid:373)e(cid:396)"s (cid:374)eeds, (cid:272)(cid:396)eate a good i(cid:373)p(cid:396)essio(cid:374), a(cid:374)d (cid:271)uild (cid:396)appo(cid:396)t. Augmented reality (ar): a view of a physical, real world that is enhanced or altered by computer- generated sounds, video, graphics, or gps data. Avatars: graphic representations of users of virtual worlds. Brand ambassadors or brand evangelists: loyal customers of a brand recruited to communicate and be salespeople with other consumers for a brand they care a great deal about. Brand community: a group of social network users who share an attachment to a product or brand, interact with each other and share information about the brand. Brand polarization: the gap between good buzz and bad buzz.
