BUS 10123 Chapter Notes - Chapter 4: Social Media Marketing, Viral Video

• School: Kent State University
• Department: Business Administration Interdisciplinary
• Course: BUS 10123
• Professor: Eric Von Hendrix

Document Summary

I am a marketing major so i really enjoyed this section of the course. I can relate to this through my job at journeys. I started there when i was 16 as a sales associate and worked my way up to be a manager! I consider journeys a hands-on marketing job since we are sales based. Emphasis on marketing planning and core strategic decisions in marketing, including segmentation, targeting and positioning: marketing research: mktg 35050, focus is on the collection and analysis of new marketing data, both for exploratory and for decision-making purposes. Students work individually and in teams developing and communicating responses to managerial questions. This interested me due to my marketing major and management position. However, i was interested in taking a different path with my marketing degree. I still gave this a high rating because i like the marketing field as a whole. Kent state courses: advertising and promotion management: mktg 25010.