JMC 28001 Chapter 5: Building the New Lodge Evaluation Practice
7 Oct 2018
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Document Summary
Building the new lodge: primary research was conducted prior to the communication campaign. At the start of the video, the narrator gives basic information about the lodge: when it was built, when it opened, etc. The target audience for this research are the residents of detroit. The lodge runs through the detroit business district, and thousands of people use the freeway every day. One key finding of the research is exactly how many people will be affected on the daily basis. Students, people who commute to the city every day, and even people who live in the suburbs of detroit are going to be affected by this transformation: communication during a construction project like this is important. The pr professionals decided it was best to start communicating early in order to build credibility and understanding for the program. The communication and public relations teams used the.
