MKTG 35035 Chapter Notes - Chapter 3: Airpods

• School: Kent State University
• Department: Marketing
• Course: MKTG 35035
• Professor: Theresa Melotti

Document Summary

Intense music plays in the background while the car drives up. The driver himself seems very intense as he drags his hand across the steering wheel. We get a close up of his eyes! Then the train roars past very loudly: the ad starts off with the user opening the airpods and putting them in. Then throughout, he is dancing while listening to his music and it seems sound proof. At the end, the words practically magic come across the screen. The ad is very interesting to watch: the colourpop ad starts off with a close up of the model modeling makeup looks while enthusiastic music plays in the background. Why: i think the first ad, the lincoln ad, was the best. It was very intense and it really drew the viewer in.