CMST 2060 Chapter : Ethos Logos Pathos And Advocacy Shit
Document Summary
Ethos- is the capacity to influence an audience based on audience"s perceptions of the credibility and character of the speaker in relationship to their own interests and values. The apologist: employed when speakers wish to rebuff attack by appearing the virtuous victum of an unjust accusation, don"t use for advocacy speech. The agent: the agent speaks on behalf of some institution as a spokesperson of legitimate authority. Is one who represents not a group or institution but an ideology or ideal: good for advocacy speech. Is defined by his or her personal character, particularly as it relates courage, commitment to action, and a romantic attachment to a vague but inspiring attachment to a vague but inspiring future. Ethos and audience: evoked audience- is the attractive image that the rhetor constructs of and for the audience in order to encourage them to act according to the image.
