CMST 2060 Chapter : CMST 2060 CHAPTER 7 IN CLASS QUIZ
Document Summary
Pathos: refers to the use of emotional appeals to persuade an audience by putting it in a certain frame of mind that makes it more willing to act in one way instead of another. Orientation: represents how we stand in relationship to a thing, whether we are attracted or repulsed by it. A neutral position suggests we have no stance thus represents the absence of emotion. Salience: represents how strongly this emotion is felt within a particular situation. Emotions related to rhetoric can be formed into attractive and repulsive orientations to four categories of things: Actions: refers to conscious behavioral choices made by people. Events: stand for time-bound situations that have a beginning and an end. Objects: represent coherent and durable entities that tend to resist change and have consequences on an environment. Utopia: to use the power of an ideal to reveal the limitations of one"s actual situation and inspire hope that future perfect events will occur.
