CMST 2060 : CMST 2060 FINAL REVIEW
Document Summary
Ethos the capacity to influence an audience based audiences" perceptions of the credibility and character of the speaker in relationship to its own interests and values. Persona image of speaker created by the speech. Evoked audience image of audience created by the speaker. Identification establishment of common ground between the speaker and audience. Distinction proving that the speaker has special knowledge or experience that sets them above the audience. Polarization separating the evoked audience from a criticized audience. Logos the use of rational argument and evidence to persuade an audience of the reasonableness of one"s position. Logical reasoning the use of inferences and proofs to establish relationships among proportions which warrant specific conclusions. Narrative rationality making an argument by telling a story that fits the facts. Pathos the use of emotional appeals to persuade an audience by putting it in a certain frame of mind that makes it more willing to act in one way instead of another.
