HUEC 2045 Chapter : Fashion
Document Summary
Fashion business- all the fashion industry & services in total. Fashion industry- solely the production of garments, accessories or shoes. The importance of fashion- clothing is a medium of communication. Style number- a number assigned to each individual design produced by manufacturers & retailers. Fashion industries- all industries & services connected with fashion - goods & services. Design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing & consulting. Marketing- identify consumer needs, develops good products, price distribute & promote those products effectively. Goal- know and understand the customer so well that the product or service sells itself. Fashion marketing- marketing apparel, accessories, & other fashion related products to the consumer. Fashion merchandising- planning required to have the right fashion-oriented merchandise at right- time, place etc. Misconcoptions- about fashion- designers & retails dictate what the fashion will be & force it on consumers. Style- characteristic or distinctive appearance of a garment. Combo of features that make it unique & different.
