MC 2000 Chapter Notes - Chapter 9-12: Trade Union, Crisis Management, William Henry Vanderbilt
Document Summary
Facilitate mutually beneficial relations between organizations and public. Organize portray the image they wish to show the public. Address the public opinion that my impact an organizations management. Research issues to inform an organization about public dynamics (impacts success: global mindedness is very important because it is the same in all countries. Dialogic theory: genuine dialogue leads to genuine consensus, major features. Commitment: seeking mutual adjustment, creating safety valve for society, activating social consciousness. Ethics and press release: must be accurate to protect mislead public, not video news release actors acting as reporters fake news deceives viewers from pr not. News fcc investigation content must be completely accurate and identify. Ivy lee: fundamentals of pr fought with roosevelt on keeping coal industry open and without military troops with compelling argument press release information attributed to the mine operators by name, he succeeded because: Pr massive scale: ww1 ww2 creel committee make the war popular with magazines, posters, and movies.
