MC 2000 Chapter : Ch 1 Notes
Document Summary
Key concepts: message, set of symbols that appear purposefully organized to senders/receivers, something like smoke signals or a wink are examples, communication, at least one party understands the symbols, steps, source, encoding, channel, receiver, decoding, feedback, noise. Interpersonal communication: first one we learned to use, involves an individual and one or more other people in the same place, mediated interpersonal communication, this is involves technology to perform interpersonal communication, ex. Books: mass-media outlets, organizations that send out messages via mass media, ex. Fox bringing us the simpsons; publisher producing a textbook. Social function of media content: enjoyment, social currency, companionship, surveillance, interpretation, culture, ways of life that keep society together, passed on to members of the society through time, mass media produces culture: Identify norms of behavior: produce and reinforce hierarchies of power, construct ideas, criticism of mass media, use of stereotypes, predictable depictions of cultural prejudices, creation of harmful norms, use of political ideologies, political and economical manipulation.
