MC 2000 Chapter : Exam 1 - Chapter 1
Document Summary
Media literacy: thinking critically about how and why media is produced. Chapter 1: empowers you as a responsible media citizen, knowing the forces and motivations behind media messages allows you to be a better judge of media content. Convergence: when content traditionally confined to one medium appears on multiple channels, it is reshaping media boundaries, it is changing our use of the media. Audience fragmentation: the mass audience is breaking up into smaller audience segments. Mass communication (tip & mud of mttd: the industrialized production and multiple distribution of messages through technological devices. Message: a set of symbols that appear purposefully organized to senders/receivers. Communication: people interacting in ways that at least one party understands the message. Mass media: technological instruments through which mass communication takes place. Mass media outlet: organizations that send out messages via mass media. May be one person, several, or an organization: ex: teacher.