MGT 3320 Chapter : Chapter 3 PowerPoint
Document Summary
Ethics- system of principles about what is right that guides a person"s actions. Golden mean (aristotle)- virtues are things that are destroyed by too little or too much (moderation between two extremes) Categorical imperative (kant)- bad things are those that lose meaning when universal. Principle of utility (mill)- greatest good for greatest number. Veil of ignorance (rawls)- good things are those we would agree to before knowing which part we play. Chicago school (robert park, john dewey, charles cooley) Popularity of mass media led to new communities. Mass media brought together geographically dispersed individuals. Role of mass media for persuasion surrounding controversial issues. Media creates the ideas in our heads about what is going on in the world (tells people what to think about, not what to think. Hypodermic-needle model- mass media messages persuaded all people directly, without people being able to control how they react.
