MKT 3401 Chapter : MARKETING 3401 10 9 2014
Document Summary
You tie personal & corporate branding together because they effect each other. Product life cycle: introduction, price/promo-high price, growth, maturity, decline, decline doesn"t always end in death, it can be extended, extension. 3 pricing objectives/strategies: price skimming-set price as high as market will bare, penetration pricing-lower price as much as you can to penetrate market/market shares. Concern: is diminishing the brand: status quo-match what they are doing in the field/competition (80% of pricing) Pricing tactics you can use: rebates-term invented in 1975, single pricing-dollar tree, dollar menu, odd/even pricing-psychological pricing (ex.
