MKT 3401 Chapter : Marketing 3401
Document Summary
John camp said, what is required to be successful in business? : 1. Must be able to market yourself: what do you have that differentiates you to the business, 2. Must be able to sell yourself: 3. Must be able to know people: network with people, 4. Maintain contacts: the 5 traits to be successful, 1. Aggressive: hearing the word no and still being able to keep going, being persistent and resilient, 3. Honesty: especially on your resume, 2003-2004 wsj conducted a survey and interviewed students graduating from ivy league. Schools: asked fortune 500 companies what qualities they look for, 1. Likeability: the emotional impact you have on somebody, can be broken down into 3 aspects, 1. 38% of the emotional impact you have is judged on your vocal delivery: the most critical component to vocal delivery is tone, don"t be boring or bitter, 2.
