POLI 2051 Chapter : Chapter 7 Notes
Document Summary
Mass media technology that allows individuals to communicate efficiently with a large group and over distances. *democrats watch more television and republicans use the internet more, lower numbers in newspapers and radio. In political science we are primarily concerned with information media because it informs us as citizens. And from here on i will be using the term media to describe news sources. Two ways: image building through the media. Controlled media - candidates control the content of the message. Advertisements the first presidential television ads were aired in 1952 when television became more prominent in american homes, candidates were reluctant to use it. Positive (acclaim): self-praise, i will improve education, i will work for a prescription drug benefit . Negative (attacks): criticism of opponent, my opponent opposes tax cuts from americans . Defenses: responses to attacks, the accusation that i will raise taxes is simply false .
