PSYC 3030 Chapter : 2 28 2013
Document Summary
We have to measure implicit memories slightly different from explicit. Implicit measures are indirect- there will be a change in behavior to reflect the fact that you have learned something. Implicit memories aren"t part of our conscious awareness. Mere exposure to information can aid or bias later perceptions and may also reflect a more primitive type of memory. Procedural memory-riding a bike, tying your shoes, mirror drawing, etc. Perceptual priming- repeated stimuli confer perceptual benefits, even with no conscious recollection. (card trick) Kay et al. (2004) brought participants to a lab and sat them in that room. In the room was one of two types of objects: a briefcase and fancy pen, or a backpack and pencil. All the participants did was sit in the room where the objects were present, then they had to do a social cooperative game.
