COM 259 Chapter Notes - Chapter 3: Edward Bernays, The Roots, Outsourcing
31 Mar 2016
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The roots of pr go back to ancient civilizaions. Doris fleischman was one of the irst female pioneers. She promoted media coverage of the irst naacp convenion in the south. Conlict posiioning -> played an acive role in building support for the conlict that led to. The boston tea party; the greatest and best known publicity stunt of all ime. Pseudoevent: a planned event that happens only for the purpose of reporing. Posiioning: the idea that credit and publicity always go to those who do something irst. Second idea is the importance of being accessible to the press. Edward bernays -> the father of modern public relaions . His model focused on advocacy and scieniic persuasion. Became an important spokesperson for the new public relaions. Press agentry/publicity: one-way communicaion through the media to distribute informaion that may or may not be credible; litle or no research; main purpose is advocacy.
