ECO 201 Chapter Notes - Chapter 1: Market Failure, Opportunity Cost

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Individual choice: decisions made by individuals about what to do and what not to do. Principle #1: choices are necessary because resources are scarce. Resource: anything that can be used to produce something else. Scarce: when there"s not enough resources available to satisfy all the ways a society wants to use it. Limited income and supply keep people from having everything they want. Principle #2: the true cost of something is its" opportunity cost. Opportunity cost: what you must give up in order to get an item you want. Every choice that is made means foregoing some other alternatives. Principle #3: how much is a decision at the margin. Marginal decisions: whether to do a bit more or a bit less of an activity, like what to do with your next hour, your next dollar, etc The study of these decisions is marginal analysis. Principle #4: people usually respond to incentives, exploiting opportunities to make themselves better off.

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