PSY30400 Chapter Notes - Chapter 12: George De Mestral, Creative Problem-Solving, Cognitive Psychology
Chapter 12: Problem Solving
• Practical Creativity:
o Many examples of how inventions were created involve analogical thinking in which
observing a phenomenon has led to a new, novel, and useful solution to a practical
problem
▪ Example of George de Mestral who was walking his dog who got covered
with burrs that were very difficult to get off
• led him to come up with the idea for Velcro
▪ Jorge Odon =
• came up with invention to save the life of a baby stuck in the birth
canal
▪ These examples demonstrate that the most creative problem solving
includes fare more than just getting an idea
• involves a lengthy period of trial-and-error development to turn an
idea into a useful device
• Creative problem solving involves a process
o Sometimes too much knowledge can hinder creative problem solving
▪ Experiment in which seeing examples of things and then asked to draw a life
organism
• the people who saw the examples incorporated much more of the
exaple features ito their creative desig
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