PSYC 552 Chapter Notes - Chapter 1: Construals, Peer Pressure, Behaviorism
Document Summary
Social influence: the effect of words, actions, or the presence of other people have on our thoughts, feelings, attitudes, or behavior. Hypothesis: an educated guess on outcomes in certain situations: knowing someone"s personality increases understanding of human behavior, personality psychologists focus on peoples" behavior and their traits, social psychologists focus on how social influence factors in. Study of processes that people have in common that make them susceptible to social influence. ), but we would first blame it on faults in their personality: the power of situation: behavior is heavily influenced by the social environment. Behaviorism: to understand behavior we need to consider the reinforcing properties of the environment: good behavior is rewarded; bad behavior is punished, behavior is determined by characteristics and interpretations of social situations. Construal: how people comprehend, interpret, and perceive the social world: motives that shape our construals, self esteem: people are motivated to have a positive picture of themselves.
