MCC-UE 1010 Chapter Notes - Chapter Jack Benny listening: Paramount Pictures, Sketch Comedy, Grape-Nuts
7 Feb 2017
School
Department
Course
Professor
Document Summary
Benny had been only a minor vaudeville performer, but he became a national figure with the jack benny program, a weekly radio show which ran from 1932 to 1948 on nbc and from 1949 to 1955 on cbs. It was consistently among the most highly rated programs during most of that run. The jack benny program evolved from a variety show blending sketch comedy and musical interludes into the situation comedy form we know even now, crafting particular situations and scenarios from the fictionalization of benny the radio star. The jell-o program starring jack benny was so successful in selling jell- O, in fact, that general foods could not manufacture it fast enough when sugar shortages arose in the early years of world war ii, and the company had to stop advertising the popular dessert mix. Every time the sponsor of the show changed, the name of the show would change.
