MKTG-UB 40 Chapter Notes - Chapter 6: Sega, Cloud Gaming, Pogo.Com
8 Nov 2016
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Document Summary
Videogames have evolved into a market similar to blockbuster movies. Gamers now content playing on smartphones and social networks. Companies are now making cloud-based games, so demand for consoles or. First videogame with commercial success was atari"s video computer system 2600. Gamers grabbed onto console and created games for it, leading to it having an 80% share of the market. Industry crashed in 1983; atari eventually sold at a loss. Nintendo revived industry in 1985 with hits like super mario brothers and legend of. Competition in the industry takes place in 5-6 year cycles or generation through advancement of underlying technology. Big three appear to be sega, nintendo, and sony; each had different approach: Sony would let any software play on it"s device. Nintendo and sega tightly controlled the software allowed on their devices. Sega exited the market by 2005 and microsoft entered the market.
