AVIATN 3000 Chapter Notes - Chapter 5: Aadvantage
30 Jun 2018
School
Department
Course
Professor
Intangible one which is instantly perishable and cannot
be stored
1)
Many-faceted and capable of providing customer
satisfaction
2)
Defined
A)
Introductory Stage: crucial stage, some pass through
and go on to be successes. About 60-80% do not go
on. Ex: Concorde unsuccessful in marketing and had
to be withdrawn
a)
Perils of innovation include financial
disappointment, unpopularity
b)
For products to have long-term success…
c)
Relative Advantage: better value-for-money than
product its replacing
d)
Compatibility: Able to be sustained in current
market, abiding by ethical and moral standards at
the same time
e)
Complexity: Not difficult to use, easy to get familiar
with
f)
Divisibility: Having customers take small steps to
implementation rather than one large risky step
g)
Communicability: Product must be communicated
persuasively to get consumers to buy into it
h)
The Product Life Cycle
1)
The Theory of Product Analysis and its Application to the
Airline Industry
B)
What is the Product
I)
Reading Chapter 5: Product Analysis in Airline Marketing
Monday, January 29, 2018
8:52 PM
Midterm Page 1
Document Summary
Reading chapter 5: product analysis in airline marketing. Intangible one which is instantly perishable and cannot be stored. The theory of product analysis and its application to the. Introductory stage: crucial stage, some pass through and go on to be successes. Ex: concorde unsuccessful in marketing and had to be withdrawn. Relative advantage: better value-for-money than product its replacing. Compatibility: able to be sustained in current market, abiding by ethical and moral standards at the same time. Complexity: not difficult to use, easy to get familiar with. Divisibility: having customers take small steps to implementation rather than one large risky step. Communicability: product must be communicated persuasively to get consumers to buy into it b) c) d) e) f) g) h) Midterm page 1 i) j) k) l) m) n) o) persuasively to get consumers to buy into it. Overestimating size of market through little market research. Product not delivered on time or doesn"t perform well.
