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Textbook Notes for Aviation at Ohio State University (OSU)

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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 8: Franchising

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Reading chapter 8: brand building in the airline industry. Models in the ford cars lineup aimed at different markets. Few in the airline world, either
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 6: Cash Flow

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Revenue management system is used to decide number of low-fare seats on different flights a) b) Setting and enforcing restrictive conditions on discoun
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 7: Jetblue

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Common to rent out system for very low. 90% of gds income from booking fees c) Travel agencies charged very little for sufficient number of bookings, s
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 3: Airbus A350 Xwb, Boeing 787 Dreamliner, Business Travel

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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 5: Premium Economy, Marketing Mix

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Reading chapter 5: the theory of product analysis and its. The theory of product analysis and its application to the. Share of market held by product o
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 3: Ryanair, Airline Deregulation Act, Cabotage

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Marketing policies are used to exploit favorable economic occurrences and to counter unfavorable ones. Technology has an exciting future but problems c
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 5: Overselling, Us Airways

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Route entry still regulated some by the government, especially for international travel. Regulation on capacities of flights and frequencies as well. G
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter 9: Reading Chapter 9 Fundamentals of Relationship Marketing

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"marketing philosophy whereby a firm gives equal or greater emphasis to the maintenance and strengthening of its relationships with its existing custom
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 5: Aadvantage

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Reading chapter 5: product analysis in airline marketing. Intangible one which is instantly perishable and cannot be stored. The theory of product anal
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 6: Economy Class

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Fares vary based on first-business and other complex levels down to promotional fares. Fares vary the conditions attached to them, refundable, flexible
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 7: Direct Market, Business Travel, Worldspan

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Reading chapter 7: the travel agency distribution system. Selling tickets on behalf of airlines and tour operators. Could identify and explore certain
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OSUAVIATN 3000Thomas SchanerSpring

AVIATN 3000 Chapter Notes - Chapter 5: Main Deck

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Low cost carriers use uncongested airports a) b) Aircraft manufactures market their aircraft as having superior cabin comfort a) b) A320 vs 737 with ai
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