PSYCH 221 Chapter Notes - Chapter 8: Social Proof, Normative Social Influence, Caudate Nucleus
Document Summary
Conformity: changing behavior as a result of real or imagined influence of other people. Don"t know what to do in confusing situation, don"t want to be ridiculed for being different. Act the way the group does to avoid rejection. Informational social influence: the need to know what"s right. Informational social influence: we believe others" interpretation of an ambiguous set of circumstances is accurate and will help us choose an appropriate course of action. Private acceptance: people conform to behavior of others because they genuinely believe that they are right: energy conservation study: people conserved more when flyer said that neighbors were saving energy. Public compliance: conforming publicly without necessarily believing in what the group is doing. When you are motivated to be accurate, you are more susceptible to social influence: eyewitness study: people conformed to wrong answer of which picture was the perpetrator when they were offered for getting the answer right.
