MK 201 Chapter Notes - Chapter 9: Job Performance, Marketing Mix, Business Analysis
17 Oct 2016
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Services i(cid:374)ta(cid:374)gi(cid:271)le a(cid:272)ti(cid:448)ities or (cid:271)e(cid:374)efits that a(cid:374) orga(cid:374)izatio(cid:374) pro(cid:448)ides to satisfy (cid:272)o(cid:374)su(cid:373)ers" needs in exchange for money or something else of value. Business products products organizations buy that assist in providing other products for resale, includes: components items that become part of the final product, support products used to assist in producing other products and services. Classifying services: delivered by people or equipment people-based professional services, delivered by business firms or nonprofit organization, delivered by government agencies. Gap analysis ask consumers to assess their expectation and experiences on dimensions of service quality: reliability, tangibility, responsiveness. Product item a specific product that has a unique brand, size, or price. Stock keeping unit (sku) identification number that defines an item for ordering or inventory purpose. Product line a group of product that are closely related because they are similar in terms of consumer needs and uses, market segments, sales outlets, or prices.
