RWS 290 Chapter Notes - Chapter 8: Web 2.0, Social Bookmarking, Video Hosting Service
Document Summary
Communicating in the workplace in the social age. Social age - era in which people engage in networked communication, collaborate across boundaries, and solve problems communally. Changes rapidly, workplace culture is relatively slow to change. Web 1. 0 - most web pages were read-only and static. Web 2. 0 - read-write web, where users interact extensively with web-pages. Social media - include social networks, blogs, wikis, gaming, podcasts, and information tagging. User 1. 0 - individual who primarily uses and prefers web 1. 0 tools. User 2. 0 - individual who primarily uses and prefers web 2. 0 tools. When social media are used for professional purposes, teams can communicate more efficiently, companies can interface more responsively with customers, clients, and suppliers, customers and other interested individuals can be directly involved in the development of products and services. Older employees are more accustomed to the communication tools they have used for years and decades.