ECO 101 Chapter Notes - Chapter 8: Marginal Revenue, Demand Curve, Marginal Cost

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Output, price, and profit: the importance of marginal analysis. A profit-maximizing firm faced with a rent increase should neither raise nor lower its price if it wants to prevent its net earnings from falling. Optimal decision- is one which, among all the decisions that are actually possible, best achieves the decision maker"s goals. For example, if profit is the sole objective of some firm, the price that makes the firm"s profit as large as possible is optimal for that company. Marginal analysis can lead to surprising conclusions. Companies cannot sell a product too low for the purpose of putting another company out of business. The selection of price and quantity is the two decisions. Each point on the demand curve represents a price quantity pair. It can never pick the price corresponding to one point on the demand curve, and the quantity corresponding to another point, however because such an output cannot be sold at the selected price (page 154)

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