STRC 2112 Chapter Notes - Chapter 7: Peer Pressure, Cognitive Dissonance, Belongingness
18 Apr 2018
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Chapter 7: psychological or process premises: the tools of motivation and emotion: needs: the first process premise. People don"t always know what they want when they"re making a purchase. We can"t rely on what they say they like or dislike (they may be saying it. Packard"s motivation research because the norms of a culture are encouraging them to say something) They don"t usually act logically when they buy, vote, or join. Emotional security: wanting a secure economic future, having people who love us. Reassurance of worth: you need to feel valued by others, need to have other people thinking of you (friendship) Ego gratification: self importance, feeling that you"re better than average. Creative outlets: the need to express creativity in various forms. Love objects: you need to have an object to love (example: pets), Sense of power or strength: need to have power over something, feeling in control. Immortality: not wanting to die (vitamin commercials, anti-wrinkle,
