STRC 2112 Chapter Notes - Chapter 12: Assonance, Alliteration, The Need
18 Apr 2018
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We can do some fairly sophisticated analysis of our target to determine audience. All audiences have some sets of shared experiences- familiar chords. Make it easy for your audience to take action: determining audience needs needs, forms of organization. It is most useful when the message you want to convey covers several topics or issues. Is a good choice when you want to compare your topic to some larger picture. It is most useful for persuaders who are proposing a change in policy, Your proof statements showing that the plan meets the need or removes the problems you have raised and recognized: five steps of organization by motivated sequence. Visualization step: think about what life would be like if you heed the advice of the commercial. Action step: instruction/action (download the app now: rank"s desire stimulating model. 4 ways we can persuade an audience by keeping a good, getting rid of a bad, get a.
