MCOM 253 Chapter 2: PR Ch 2 & 3 txtbook notes

• School: Towson University
• Department: Mass Communication
• Course: MCOM 253
• Professor: kimsuyong

Document Summary

The roman catholic church was the first to use propaganda & public relations. During the middle ages, the printing press was developed which influence the gathering of information. Colonization was a commercial proposition: once colonies were established, publicity and pr were used to promote various institutions, pr also played a role in american independence-with sam adams. The founder of the sons of liberty. Credited for organizing the boston tea party. A period of growth and expansion, press agents were able to glorify. Advertisements and press releases were exaggerated to the point of being outright lies, due to entertain the public. Phineas t. barnum: the great american showman, the (cid:373)aster of the (cid:862)pseudo e(cid:448)e(cid:374)t(cid:863)-an event planned for the purpose of reporting. The development of public relations tactics on the political and activist front. A(cid:373)os ke(cid:374)dall, (cid:271)e(cid:272)a(cid:373)e a(cid:374) i(cid:373)(cid:373)ediate (cid:373)e(cid:373)(cid:271)er of preside(cid:374)t ja(cid:272)kso(cid:374)"s kit(cid:272)he(cid:374) (cid:272)a(cid:271)i(cid:374)et, and was the first presidential press secretary.