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Textbook Notes for APR 221 at University of Alabama (UA)

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UAAPR 221Michael LittleFall

APR 221 Chapter Notes - Chapter 1: Marketing Mix, Product Differentiation, Sales Promotion

OC11247853 Page
27 Aug 2016
1
Advertising: structured and composed, nonpersonal communication of information that are paid for and persuasive in nature. They are about products by i
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UAAPR 221Michael LittleFall

APR 221 Chapter Notes - Chapter 2: Ftc Fair Information Practice, Commercial Speech, Capitalism

OC11247854 Page
27 Aug 2016
5
How advertising may contribute to, or detract from, the basic goal of free enterprise: the most good for the most people . Social responsibility: doing
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