PSY 101LEC Chapter Notes - Chapter 7-8: Allan Paivio, Semantic Memory, Sensory Memory
22 Sep 2018
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Nickerson & adam (1979) ---presented similar versions of objects, found that the majority of people hardly identify the real pennies in the collection of drawing. Tip-of-the-tongue phenomenon ---fail to retrieve the word from memory, with partial recall or the feeling that the retrieve is imminent. Involves maintaining encoded information in memory over time. Attention ---involves focusing awareness on a narrowed range of stimuli or events. --human brains can effectively handle only one attention consuming task at a time. Multitasking ---people switch their attention back and forth among various tasks. Incoming information can be processed at different levels by focusing in different stimulus input. Deeper levels of processing result in longer- lasting memory codes. Structural encoding : emphasizes the physical structure of the stimulus. Phonemic encoding : emphasizes what a word sounds like. Semantic encoding : emphasizes the meaning of verbal input. Craik & tulving (1975) ---compared durability of different levels of encoding.
