MKTG 2800 Chapter Notes - Chapter 21: Behavioral Targeting, Dynamic Pricing, Multichannel Marketing
11 Sep 2017
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Document Summary
Choiceboard- interactive, internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options. Personalization - the consumer-initiated practice of generating content on a marketer"s website that is custom tailored to an individual"s specific needs and preferences. Permission marketing the solicitation of a consumers consent to receive email and advertising based on personal data supplied by the consumer. Online consumers - are the subsegment of all internet users who employ this technology to research products and services and make purchases. As a group, online consumers are equally likely to be women and men, and they tend to be better educated, younger, and more affluent than the general u. s. population. Eight second rule - customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
