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Textbook Notes for MKTG 2800

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MKTG 2800 Chapter Notes - Chapter 5: Reinforcement, Selective Perception, Opinion Leadership
brownhornet492
357
DU
MKTG 2800 Chapter Notes - Chapter 9: Market Segmentation, Mass Customization, Product Differentiation
brownhornet492
258
DU
MKTG 2800 Chapter Notes - Chapter 8: Data Mining, Neuromarketing, Internal Communications
brownhornet492
278
DU
MKTG 2800 Chapter Notes - Chapter 3: Telephone Consumer Protection Act Of 1991, Monopolistic Competition, Switching Barriers
brownhornet492
270
DU
MKTG 2800 Chapter Notes - Chapter 13: Demand Curve, Fixed Cost, Variable Cost
skyporpoise907
241
DU
MKTG 2800 Chapter Notes - Chapter 16: The Home Depot, Strip Mall, J. C. Penney
skyporpoise907
266
DU
MKTG 2800 Chapter Notes - Chapter 18: Cost Per Mille, Advertising, Sales Promotion
skyporpoise907
250
DU
MKTG 2800 Chapter Notes - Chapter 17: Lead Generation, Integrated Marketing Communications, Direct Marketing
skyporpoise907
261
DU
MKTG 2800 Chapter Notes - Chapter 21: Behavioral Targeting, Dynamic Pricing, Multichannel Marketing
skyporpoise907
149
DU
MKTG 2800 Chapter Notes - Chapter 14: Price War, Price Discrimination, Geographical Pricing
skyporpoise907
244
DU
MKTG 2800 Chapter Notes - Chapter 15: Customer Service, Franchising, Disintermediation
skyporpoise907
337
DU
MKTG 2800 Chapter Notes - Chapter 12: Marketing Mix, Switching Barriers, Relationship Marketing
skyporpoise907
243
DU
MKTG 2800 Chapter Notes - Chapter 22: Cost Leadership
skyporpoise907
262
DU
MKTG 2800 Chapter Notes - Chapter 4: Caveat Emptor, Telephone Tapping, Cause Marketing
skyporpoise907
258
DU
MKTG 2800 Chapter Notes - Chapter 9: Market Segmentation, Mass Customization, Marketing Mix
skyporpoise907
279
DU
MKTG 2800 Chapter Notes - Chapter 8: Statistical Inference, Contingency Table, Data Mining
skyporpoise907
353
DU
MKTG 2800 Chapter Notes - Chapter 5: Consumer Behaviour, Shampoo, Customer Relationship Management
skyporpoise907
349
DU
MKTG 2800 Chapter Notes - Chapter 3: Baby Boomers, Market Environment, Social Forces
skyporpoise907
152

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