COMM 107 Chapter Notes - Chapter 11: Psychographic, Mind Map

• School: University of Maryland
• Department: Communication
• Course: COMM 107
• Professor: anderson

Document Summary

Listenable speech is one that is formatted to be easily understood by listeners. Communication is based on three parameters: the participants, the setting, and the purpose of the communication. Speech participants are the speaker and the members of the audience. Speaking setting encompoasses where the speech is given, what the time limit is, when the presentation is made and the attitude of the audience. Purpose of speech centers on the speaker"s expected outcomes for the presentation. Plagiarism: when the speaker uses ideas and words of others as his/her own without giving credit to the originator of the material. Fabrication: the making up of information or guessing at information and making it appear to be true. Analyze three stages: prior analysis, process analysis and post speech analysis. Audience analysis: assessing the demographic, psychographic and rhetorographic characteristics of your prospective listeners. Demographics: your listeners" characteristics based on their descriptions and backgrounds, includes age, gender, religion, ethnicity, education, occupation and race.