MKT 201 Chapter Notes - Chapter 5: Baby Boomers, Generation Z, Millennials
26 Nov 2016
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Why, how, where, and when we buy: two dimensions of culture that marketers must take into account as they develop their marketing strategies are the culture of the country and that of a region within a country: Country culture the (cid:448)isi(cid:271)le (cid:374)ua(cid:374)(cid:272)es of a (cid:272)ou(cid:374)tr(cid:455)"s culture, such as artifacts, behavior, dress, symbols, physical settings, language differences, colors and tastes, food preferences, etc. 41 million americans: baby boomers about 78 million americans born between 1946 and 1964 after wwii. Income your household income will obviously affect what you buy and how much of it. Education higher levels of education lead to better jobs and higher incomes; average annual earnings are higher for those with degrees that for those without. Gender gender roles nowadays seem to be blurred; these shifts in status, attitudes, and behaviors affect the way many firms need to design and promote their products/services.
