BANA 2082 Chapter Notes - Chapter 5: Online Dating Service, Pandora Radio, Single-Linkage Clustering
8 Nov 2020
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Document Summary
The abundance of data and increased computer power have stimulated the development of automated advisory systems that offer consumers recommendations for films , music, books, clothing, restaurants, dating and twitter to follow. The complex, proprietary algorithms that direct recommendation systems calculate the level of similarity between users or objects to identify possible user interest recommendations. Netflix, an organization that offers media content through dvd-by - mail and internet streaming, gives its users recommendations for movies and television shows based on the personal interests of each user. As the company has switched from dvd rental by mail to online content streaming, netflix has been able to manage its customers more closely. This enables netflix to take account of the variations in viewing behaviour, depending on the day of the week, daytime, computer used and even the position of view. The use of recommendation systems in e-commerce is prevalent.
