MGCR 331 Chapter Notes - Chapter 4: Netflix, Collaborative Filtering, Information System
17 Apr 2017
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Information systems chapter 4: netflix in two. Acts: the making of an e-commerce giant and the. Known for best-in-class service, regularly and repeatedly ranking atop multiple customer satisfaction surveys. Streaming is different from dvd because of = content costs, content availability, revenue opportunities, rivals and their motivation. Started by offering a dvd-by-mail service for a monthly, flat-rate subscription fee. Customers don"t pay a cent in mailing expenses, and there are no late fees. When the customers were done, they would slip the dvd back into the envelope, reseal it with a peel-back sticky strip, and drop the disc in the mail. Website used to rate the videos they"ve seen, get recommendations, 4. 2 act i: david becomes goliath: crafting killer assets for dvd-by-mail dominance. Competitors: blockbuster (home video rental), walmart biggest firm in the us. With constant customer and revenue growth, record profits, and a stock price that skyrocketed.
