JMC 1013 Chapter Notes - Chapter Introduction: Neil Postman, Media Literacy, Wide Area Network
31 Aug 2016
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Document Summary
It used to be that journalists were the only people who could transmit information. They can share information, opinions, observations, and everything in-between. Media literacy: the ability to think critically about messages sent to a general, undifferentiated public from media organizations and their supporting advertisers (passive consumption) Common culture: emerges when there are shared, collective experiences that bind us together as a society. Water-cooler culture: doing something to avoid being left out of a face-to-face conversation. Digital information literacy: the critical consideration of the messages we receive and how we respond to them- consciously or unconsciously (passive and active consumption). Spoiler culture: online communication instead of face- to-face. Media vs. digital literacy=water-cooler vs. spoiler culture; difference is method of transmission. The medium (what the info is accessed on) has a larger impact than the message (the content received through the medium).
