MGMT 1 Chapter Notes - Chapter 6: Affiliate Marketing, Small Business Administration, Small Business
21 Jul 2016
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Document Summary
Entrepreneurship accepting the risk of starting and running a business. Entrepreneurial team a group of experienced people from different areas of business who join together to form a managerial team with the skills needed to develop, make, and market a new product. Micropreneurs entrepreneurs willing to accept the risk of starting and managing the type of business that remains small, lets them do the kind of work they want to do, and offers them a balanced lifestyle. Affiliate marketing an internet-based marketing strategy in which a business rewards individuals or other businesses (affiliates) for each visitor or customer the affiliate sends to its website. Intrapreneurs creative people who work as entrepreneurs within corporations. Enterprize zones specific geographic areas to which governments try to attract private business investment by offering lower taxes and other government support. Incubators centers that offer new businesses low-cost offices with basic business services.
