MGMT 105 Chapter Notes - Chapter 1: Copernicus Programme, Customer Relationship Management, Nintendo 3Ds
8 Jun 2016
School
Department
Course
Professor
Document Summary
Exchange: something else more desirable one desired outcome of marketing in which people give up something to obtain. But, exchange still might not take place even if these conditions are met. Product orientation desires and needs of the marketplace. Focuses on the internal capabilities of the firm rather than on the: asks these questions: What is easy to produce given our equipment: referred to as field of dreams orientation, example) furniture stores. Falls short because it does not consider whether the goods that the firm produces most efficiently also meed the needs of the marketplace. 1. sales orientation techniques are used and that high sales result in high profits. Marketing concept: the social and economic justification for an. 1. market orientation organization"s existence s the satisfaction of customer wants and needs while meeting organizational objectives. Focus on customer wants and needs so that the organization can distinguish its products from the competitors".
