COM 1000 Chapter Notes - Chapter 1: Elaboration Likelihood Model, Pathos, John T. Cacioppo
Document Summary
Presenting a series of arguments supported by evidence can lead an audience to a logical conclusion. a. ii)something that makes sense: pathos: listen to my message because of the feelings it evokes b. i) Specific examples and stories allow you to appeal emotionally: ethos: listen to my message because i am a competent, trustworthy, and well- intentioned person c. i) ethos is known as credibility (c. i. 1) Ex: you demonstrate ethos by citing a source in a paper for the person"s. Credibility can be defined as a receiver"s perception of a sender"s competence. (c. i. 3) (c. i. 3. a) Receivers have perceptions about your competence as a communicator. A speaker"s delivery can affect the receivers" perception of that speaker"s competence. Tell your receivers why they should care about your message. 1 an introduction to the study of communication. If you have expertise in your topic, describe it to your audience. Clearly cite the qualifications of your sources. Present your message in an honest and trustworthy fashion.
