COM 1000 Chapter Notes - Chapter 3: Doublespeak, Alliteration, Pragmatics
Document Summary
Language can clarify, obscure, influence perception, set parameters of how we think. Doublespeak is when a word is used in the wrong context. Doubletalk are words that sound like real words but aren"t real: ex: bad lip reading. Glottology studies the origin of language: no original languages exist, language is not static, there are more than 7. 1000 languages currently used worldwide. Linguistic relativity hypothesis: what we perceive is limited by the language in which we think and speak, different languages lead to different patterns of thought. The five canons of rhetoric: invention. How to present it, informal or formal. No matter how erudite (intelligent), if style is ineffective, it"s bad. No matter how plain, if style is effective, it"s good. By using effective language you can . Moves people to action (ham: delivery, memory. We"re going to go through the like crap through a goose! : metaphor.
